Entrepreneurs-Journey.com

I’m doing a lot of interviews lately, but this was definitely one of the best. Ray Edwards has embraced blogging wholeheartedly and is making serious changes to his business model to focus on his blog as the linchpin of his operation.

Ray’s core skill is copywriting and he has a lot of students who learn from him how to use words to their advantage. We’re talking authors, freelancer writers, copywriters, speakers and general small business folk who use words to sell (pretty much all of us who have an online business!).

I jumped at the chance to present to Ray’s audience through an interview and offer my thoughts on how blogs could be used to help authors, speakers and writers who want to translate their words into an income stream through blogging.

You can download the podcast here - Blogging For Six Figures? Writers Take Note!

It’s worth listening to this podcast to hear Ray speak too. As a copywriter he knows how to speak good copy as well, so listen how Ray leads this interview and you can learn a lot about good podcast technique.

[ Add Your Comment | 5 Comments ]

Press play to begin streaming the audio or right click the download text link and choose save as or save link.

• Download the MP3 [ 110 Minutes - 26 MB ]

Live on the Radio in California

Last week I got an email from MZ, a DJ and radio owner who had a last minute drop-out guest for a show he was doing on his independent radio station.

He asked if I could come on the show and talk about making money from blogs and if possible, could I do it the next day.

I managed to free up some time but I didn’t realize he wanted me for a full two hours! I’ve done a little mainstream media before, but not for that long. I had another appointment so I only made the show with MZ for three quarters of the time, which was a fun and unique experience.

I got to mention my website addresses several times, which I hope will introduce a few new Californians to the world of blogging.

If you listened to the radio show and you came to this blog from there, you might want to start your introduction to the world of blogging by visiting http://www.BecomeABlogger.com, where you can get free training videos on how to start your own blog.

During the show the topics moved all over the place and we had some call-ins from people listening who had questions. MZ knows his Internet (he’s a self proclaimed geek), so this show was not like your typical mainstream interpretation of blogging, which can be very boring and basic - we actually covered some interesting things, though it definitely was aimed at beginners.

Note that I’m on the show for the first 75 minutes, after that MZ has to wing it without me.

Thanks MZ for having me on your show and I hope everyone enjoys the audio.

[ Add Your Comment | 9 Comments ]

Press play to begin streaming the audio or right click the download text link and choose save as or save link.

Download the MP3 [ 30 Minutes - 10 MB]

I meant to have this out to you on Wednesday last week after I recorded it, since the prior evening I attended a Third Tuesday meet-up in Toronto, which was the inspiration for the podcast. However, you see, I bought a new macbook pro.

Don’t get me wrong, I love my new mac, but this is my first mac and since I recorded the podcast on the mac there was a BIG learning curve to figure out how to get it ready for publication on this blog. As you will hear, it’s not quite right, but the message is definitely clear enough to enjoy. Apologies for the change in volume and odd shuffling noises.

How Do You Measure Social Media?

This Third Tuesday meet-up was a good one, the topic being - How do we measure social media? - with three expert panelists (Katie Paine, Marshall Sponder and Marcel Lebrun) taking questions from the audience made up of mostly PR and communications professionals, and related consultants and small business owners.

The idea of measuring the impact of social media is akin to measuring the effect of branding. Social media, much like branding, is often difficult to directly correlate with a business outcome, despite it obviously having a big impact on business results. I won’t go into here since I do so in some depth in the podcast, so have a listen!

If you are a blogger, a business owner or a person interested in the business side of social media, you will enjoy this rambling podcast.

Thanks to Joseph Thornley and his crew for putting on a great meet-up.

Show Notes

1. Introduction to the Third Tuesday event
2. What we mean when talking about measuring social media
3. What this means for bloggers
4. Why it’s the conversation that matters most, not the influencer
5. No industry wide standards for measuring social media are available
6. Not many people are actively measuring, only monitoring
7. There is an opportunity to provide a database of influential sites ranked by social media analysis
8. Use social media to assess how your competition is perceived and use that information to compete
9. Consulting firms providing social media data mining services
10. What changes to ad budget spending at companies means for bloggers
11. Why being an influencer in any niche is so important

Click Here to Download the MP3 [ 30 Minutes - 10 MB]

[ Add Your Comment | 13 Comments ]

Download the MP3 [ 33 Minutes - 7.5 MB]

Dave Jackson has a great voice for podcasting and he should since he’s the dean of the School of Podcasting, a membership service to help budding podcasters get their shows up and running. Dave and I had a fun chat about running an online membership service including discussion of various software packages, we delved into his history and looked at the future for his online project. If you like podcasting, plan to launch your own membership service online or just enjoy a fun interview then download this podcast.

Show Notes

• We started with a brief intro to Dave, his School of Podcasting and how he got into podcasting.
• Dave offered some advice on running an online membership service business (including discussion of AMember).
• Next up we looked at how to attract an audience for a podcast.
• I asked Dave about his previous online ventures, including firsttimevisitor.com.
• And we wrapped things up with a look at the pricing of his membership service and the scripts and software he uses to manage School of Podcasting.

[ Add Your Comment | 3 Comments ]

From the same team that brought you Australian Blogs (news release) comes Australian Podcasts, which strangely enough focuses on podcasts from Australia or by Australians.

The site uses the same simple, tag-focused structure (hence the Web 2.0 moniker), and is ready for you to submit your podcast. I’ve just submitted mine to the growing list, which over time hopefully will become the definitive place to find Aussie internet radio shows.

[ Add Your Comment | 3 Comments ]