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I’ll just slip this in before I head off and work on my launch video since EVERYONE is going nuts on Twitter about it (Ed Dale is of course the craziest).

Google’s keyword tool just become a goldmine for accurate keyword data. Go have a play with it now and you will see what I mean -

You can use this tool to look up keywords related to your blog or the product you are promoting and find the EXACT number of people conducting searches for each keyword phrase. You can also stick in a website URL and Google will give you suggested keywords based on search volume.

You can use this data to decide what headings to use in your blog tiles, how to conduct SEO on your sites and to generate keyword lists for your advertising campaigns.

This is of course not a new thing - keyword services have existed for a long time, but this is the first time Google has made such finite data available to us at no cost.

As Ed so calmly noted - the Internet marketing game has just changed…again.

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I have a couple of quick updates for you today as I have to run away from the house with the cleaning lady here.

Help! My Business Sucks!

Andrew Lock who I refer to as the eBay expert with the cool British accent, has recently started producing a web based television show called Help! My Business Sucks!.

The show focuses on entrepreneurship and Internet marketing, with Andrew as the host. If you are looking for another example of a new way to use Video online to spread your message, educate and entertain, take a look at what Andrew is up to.

The show can be found at - http://helpmybusiness.com/

Perry Marshall AdWords Update

Next, some important advice from Perry Marshall - the only AdWords expert I follow. I’ve been on his newsletter for years now, it was one of the very first I subscribed to and one of the only ones I remain a subscriber.

Perry sends out actual advice to his newsletter and rarely promotes any other products than his own. I’ve never seen him participate in an Internet marketing product launch, so if you are sick of “launch emails” and you are looking for a great newsletter covering Google AdWords, general Internet business, lead generation and conversion advice, you can’t go wrong with Perry’s Newsletter.

You can join his free AdWords e-course, which is great, and that will get you on to his newsletter too.

Google AdWords New Feature: Automatic Matching

Perry recently sent through something I thought was critical for anyone currently running a Google AdWords campaign, regarding a new feature called Automatic Matching. Perry presented a warning regarding this feature, so if you have never heard of Automatic Matching, here’s some advice you need to read…

Google is phasing a MAJOR feature into the AdWords
program. If you log into your account you’ll see a notice
that says,

“New! Automatic matching has been enabled in your
account. Your ads will now show for additional relevant
search queries based on the keywords, ad text, and landing
pages in your ad groups. You can opt out by visiting a
keyword-targeted campaign, and then clicking on edit
campaign settings.”

If you edit your campaign settings, you’ll see a check box
that says:

“Automatic matching: Show ads on more search queries
without adding keywords.”

And in your ad groups at the bottom of your keyword list,
you’ll see a new column labeled “Automatic matching total.”

What this means is, if you’re bidding on a keyword like
“dog grooming”, Google may show your ad for a keyword
like “pet grooming brush” even though you’re not bidding
on it at all.

The question is, do you want this?

First of all, there’s no way to know for sure unless you’re
using conversion tracking.

In fact, you should disable this feature immediately unless
you have conversion tracking enabled and hold Google
accountable for the quality of traffic they’re sending you.

***DO NOT USE THIS FEATURE UNLESS YOU TRACK
THE CONVERSIONS FROM ‘AUTOMATIC MATCHING’
TRAFFIC.***

Automatic Matching traffic will seldom be better traffic,
except maybe for people who simply do not know what
they’re doing in AdWords.

AdWords advertisers who learn this game from me are
always control freaks. They don’t want to just take what Google
gives ‘em. (Hey, that’s how you gain an advantage that Google
doesn’t have.) The ideal way to do this would be to use
the bootstrapping technique I’ve taught for years, which is:

-Campaign 1 has bids set at, say, $1.00 with Automatic Matching OFF
-Campaign 2 has bids set at, say, $0.75, with Automatic Matching ON

This will shift all the Automatic Matching traffic into Campaign
2 and you’ll have complete control of it.

Source: Perry Marshall Newsletter

Perry went into more detail than the above excerpt, but I don’t feel right publishing his entire newsletter here (although I almost did!).

Unfortunately I’m not sure if you can get back-issues of Perry’s newsletter, but if you want more info along the lines of the above, take his free e-course and you will never miss another newsletter.

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StomperNet is reopening for members at the end of this month. As they always do, they announced the news by releasing a series of free videos.

If you have never seen a StomperNet video then you are missing out. The video work from Andy Jenkins is definitely the best you will see, at least for free, about Internet marketing. However, it’s not the presentation that makes these worth watching, it’s the content.

StomperNet has so much talent working for them that they always uncover strategies that no one else talks about, at least not in free content.

You can watch the latest one here -

Going Natural 3.0 Video - Part 1

The topic this time is Pay Per Click Marketing with Dan Thies, who offers advice that isn’t your typical PPC tactics. He goes through the whole process in the video and if you do any PPC marketing you want to pay attention to this.

Keywords With Commercial Intent

The part in the video about researching the commercial intent of keywords I found really fascinating and I had no idea there were research tools available for this.

Commercial intent is what all business owners want - to find people who have the intent to buy. Obviously if you are in business you want to sell, and while there’s a ton of traffic searching for your goods and services every day, a good chunk of that traffic doesn’t buy.

Finding the phrases that people type into search engines that result in a sale is absolutely gold since you then know the keywords that lead to the buyers, not the browsers.

There’s a lot more to it of course and I recommend you go watch the StomperNet video for more on this. Here’s the link again -

Going Natural 3.0 Video - Part 1

More Videos From StomperNet

There’s a few more videos to come from the StomperNet team, so make sure you enter your name and email address if you want notification when the next videos are released. The opt-in form is on the video page.

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I was logged into my Facebook account the other day and a notice popped up telling me that Facebook Flyers, the internal self-service advertising system inside Facebook, had released a new version where you only pay per click.

Yes, that’s right, a pay per click advertising system to target the highly lucrative Facebook userbase. It’s called Flyers Pro and can be found by clicking the advertisers link in the footer area inside Facebook that looks like this -

I don’t know about you, but I think this is pretty exciting news and represents an amazing opportunity, especially now since the service only recently went pay per click.

Remember what Google AdWords was like before everyone started using it? It was cheap and easy to get traffic since the competition wasn’t present. I suspect Facebook will fill up with advertisers quick enough since word travels fast nowadays, but there is a golden opportunity to tap the high disposable income student demographic currently using Facebook before everyone catches on.

If your business targets students or you are an affiliate marketer who knows your craft and can find good products to promote to students (think loans, holidays, scholarships, ring tones, alcohol, t-shirts, party products, magazines etc), this represents an AMAZING opportunity.

Pay Per Click Vs Pay Per Impression

I tried the Facebook Flyers system to sell BetterEdit editing services and as a means to recruit students to put up posters for the business on campuses, back when it only had a pay per impression flyer option. Facebook certainly isn’t short on page impressions - they have some serious inventory to sell given how many millions of students use the service, the length of time a user stays logged in and the number of pages they view each visit. Unfortunately my results were quite terrible. I got very few clicks and no leads.

I expect my results were poor due to the lack of time I spent using the system and my likely poor ad copy. I really didn’t know what I was doing and just wanted to test it out since the demographic seemed so perfect.

With a pay per click advertising system in place that really changes the ball game, since you only spend money when you drive traffic. I suspect the direct marketers are salivating at the potential to generate leads from Facebook. I do wonder whether Facebook has or will have some kind of quality measure to keep the quality of advertising to a certain standard.

Demographic Targeting

When I saw this screen I got REALLY excited. Check this out -

Read the rest of this entry >>

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You know how sometimes you get that uncomfortable feel when reading marketing materials, especially long sales letters and hypey emails, and how that feeling can transfer to the marketer so you have this icky feeling about them and what they sell?

I think you know what I am talking about.

There’s one Internet marketer who I have never ever felt that way about and he’s actually the guy I first came into contact with (well his materials anyway) when I began studying Internet marketing many years ago now.

His name is Perry Marshall, and chances are you know him already, probably as the guru of Google AdWords.

I’ve been on Perry’s email list for a long time. I bought his Definitive Guide to Google AdWords - I think it was the first e-book I ever bought online. I also joined his Renaissance Club marketing print newsletter, which is the first product I ever promoted as an affiliate on this blog and still continues to pay me ongoing commissions.

Perry has a certain style and I like it. His information is honest, valuable - he tells a great story - and at least for me, I never have that “hype” taste in my month after reading his materials. In fact it is Perry’s style that I model my own email newsletters and promotions after. You can learn a lot from just mimicking how this guy plies his craft.

Simply put, Perry has my respect.

Work With The Best

If you currently have a Google AdWords campaign and/or a successful business that has cashflow, then you are in the right situation to consider Perry’s Google AdWords Intensive Coaching that Starts September 25.

This is NOT a cheap program and it’s by application only, most people reading my blog probably wouldn’t qualify. However if you are in charge of a somewhat successful online business and you want to take it to the next level and work with Perry personally, this will interest you.

Here are the details direct from Perry -

Is Google AdWords an important part of your business? Do you want to pay less for every single click and earn more from every visitor?

If so, you’re entitled to a rather bold guarantee: If you’re accepted as a team member in Perry Marshall’s 12 week “Bobsled Run” and if you complete the homework assignments, you’ll recoup your tuition by December 2007 (through AdWords cost savings and increased sales), and you will make at least $25K more next year than you would have without the course, or your money back.

Step by step, you will master:

-Google AdWords: Discover the nuances of the most powerful advertising medium since television, and walk away with complete mastery

-Google Analytics: Find out exactly what’s positively persuasive on your site, and what’s not, and plug all the holes (this is where much of the profit-making wizardry is!)

-Google Site Optimizer: Try different headlines, colors, graphics with ease - get double-digit improvements to your opt-ins and sales nearly overnight

-Email, Autoresponders and Copywriting - find out how to develop powerful bonds with customers over time, further distancing yourself from me-too competition

-Sales and Pricing Strategies for maximum profitability - in most cases it’s possible to increase your sales 30-40% and profitability by 60%, with my plan for extracting maximum profitability from every click

-Live workshop in Chicago, October 6-7: Accelerates your learning and implementation with hands-on, in-person expertise.

The course starts September 25. Find out all about it at:

perrymarshall.com/adwords/personalcoaching.htm

Yes this is an affiliate promotion but like I said, Perry is a guy I have no problem recommending to you and if I was a heavy user of AdWords right now I’d be signing up for this myself just for the chance to have Perry as a guy I can call a contact, even a friend, and get to know personally.

Anyway, that’s enough Perry’ lovin. You will know if this program is right for you and if so, please go check out the details and consider applying for a position in his program.

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